Browse by Subject Area
Our shared collection with BCcampus breaks down resources by subject area. You can also filter by ancillaries, accessibility criteria, review or adoption status, as you search for the best fit in your courses. We’re always here to help if you’re not sure where to start.
You can also browse a growing collection of Made-in-Manitoba resources by visiting our PressbooksEDU catalogue.
Browse by Subject Area
Our shared collection with BCcampus breaks down resources by subject area. You can also filter by ancillaries, accessibility criteria, review or adoption status, as you search for the best fit in your courses. We’re always here to help if you’re not sure where to start.
You can also browse a growing collection of Made-in-Manitoba resources by visiting our PressbooksEDU catalogue.
Results: 3
Filtered by Subject: Marketing
Introduction to Consumer Behaviour
This open textbook was designed for students studying business or marketing at an undergraduate level. It draws on the fields of marketing, business, communications, media studies, psychology, sociol...[more]
eMarketing: The Essential Guide to Online Marketing
eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers stu...[more]
Introducing Marketing
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and w...[more]