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Electronic Commerce: The Strategic Perspective by Richard T. Watson, Pierre Berthon, Leyland F. Pitt, George M. Zinkhan is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.
Electronic Commerce: The Strategic Perspective
Description: This book contains eight chapters. Chapter Two briefly describes the technology that makes electronic commerce possible, while Chapter Three introduces the topic of Web strategy. The major functions of marketing are described in the next five chapters: Promotion (Chapter Four); Promotion and Purchase (Chapter Five); Distribution (Chapter Six); Service (Chapter Seven); and Pricing (Chapter Eight). The final chapter takes a broader, societal perspective and discusses the influence of electronic commerce on society.
Posted: February 28, 2014 | Updated: September 29, 2021
Author: Richard T. Watson, Pierre Berthon, Leyland F. Pitt, George M. Zinkhan
Subject Areas
Business, Commerce
Original source
globaltext.terry.uga.edu
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