Q: The text covers all areas and ideas of the subject appropriately and provides an effective index and/or glossary
The text does an excellent job of identifying and covering the key concepts involved in this topic. It discusses these key concepts very well. For example, in Chapter 3, the text clearly explains the differences between a macro external environmental analysis and an industry analysis.
The only deficiency that I noticed in this text was the lack of attention given to the concept of organizational competencies. This concept, core to this topic, was not discussed or emphasized sufficiently, in this text.
Comprehensiveness Rating: 4 out of 5
Q: Content is accurate, error-free and unbiased
The content in this text is accurate. After reading this text I could so no distracting errors in content. Also, this text is not biased. This text also does an excellent job of including examples that are relevant to Canadian students.
Content Accuracy Rating: 5 out of 5
Q: Content is up-to-date, but not in a way that will quickly make the text obsolete within a short period of time. The text is written and/or arranged in such a way that necessary updates will be relatively easy and straightforward to implement
Yes, the content of this text is very up-to-date. There are references in the book, for example, in Chapter 2 to well-known Canadian politicians Justin Trudeau and Rob Ford.
Yes, the text is written in a way that will make future updates easily implemented.
Relevance Rating: 5 out of 5
Q: The text is written in lucid, accessible prose, and provides adequate context for any jargon/technical terminology used
Yes, this diction and grammar in this text are both appropriate, I believe, to University level students. Also, because there is minimal, if any jargon (I could not see any) I believe this text would also be suitable for ESL students to use.
Clarity Rating: 5 out of 5
Q: The text is internally consistent in terms of terminology and framework
Yes, this text is internally consistent in terminology and framework. The Chapters are consistently divided into 4-6 smaller topic areas. Also, at the end of each of these topic areas there is sections entitled "Key take-aways" and Exercises.
This consistency adds to the professional way the book appears.
Consistency Rating: 5 out of 5
Q: The text is easily and readily divisible into smaller reading sections that can be assigned at different points within the course (i.e., enormous blocks of text without subheadings should be avoided). The text should not be overly self-referential, and should be easily reorganized and realigned with various subunits of a course without presenting much disruption to the reader.
Yes, as alluded to earlier, each Chapter is divided into smaller subsections which focus on different concepts. Through this texts structure, the reader will, I believe, be able to feel as he/she is making progress on the overall Chapter topic, as she/he progresses through the smaller chapter sections.
Modularity Rating: 5 out of 5
Q: The topics in the text are presented in a logical, clear fashion
Although the authors have presented the chapters in a clear way, I believe the order of the chapters could be reworked so topic areas are more linked. For example,
When discussing Leadership:
Chapter 2 introduces this topic and covers many concepts. Then later in the text in Chapter 10 "Ethical Leadership" is discussed. I believe these chapters should be in sequence.
Similarly, Chapter 3 discusses the External environment. Later in the text, Chapter 7 discusses International Markets. I believe these related topics should also be in sequence.
Organization Rating: 4 out of 5
Q: The text is free of significant interface issues, including navigation problems, distortion of images/charts, and any other display features that may distract or confuse the reader
Many of the images through the text, especially those with small print, are difficult to read without enlarging the image. It is possible to see that the authors expect readers to do this, though I think some students may not do so.
If the reader does enlarge these images, the authors have really done an excellent job of illustrating the concepts in diagrams! For example, the images that explain Porters Five Forces really contribute to the readers understanding of this concept.
Despite the size of the images mentioned above, the interface of this text is excellent and easy for readers to navigate.
Interface Rating: 4 out of 5
Q: The text contains no grammatical errors
I could not see any grammatical errors in this text.
Grammar Rating: 5 out of 5
Q: The text is not culturally insensitive or offensive in any way. It should make use of examples that are inclusive of a variety of races, ethnicities, and backgrounds
The text is ideal for Canadian students. There are a number of specific examples that Canadian students would easily relate to. Similarly there are a number of brands (such as Subway) that are discussed in the text that are also both familiar to domestic Canadian students and international students studying in Canada.
Overall, this text is culturally sensitive and not offensive in anyway. This text includes examples of concepts that are multi-cultural and relevant to individuals across Canada.
Cultural Relevance Rating: 5 out of 5
Q: Are there any other comments you would like to make about this book, for example, its appropriateness in a Canadian context or specific updates you think need to be made?
I would use this book.
The authors inclusion of powerpoint slides really adds value to the text! These slides are also an excellent compliment to the text and a very valuable resource for instructors of this topic!